We banish typos, of course, and we scan for errors in grammar, punctuation and spelling. But in our realm, every piece we review receives the royal treatment – which means we find more than just typos.
When we review your material, we ensure:
- Correct spelling that’s appropriate for your target audience
- Words and phrases that are free of jargon and bias
- Flawless grammar that suits the material – and your audience
- Consistent spelling, punctuation, style and voice
- Accurate heads, subheads, footers, footnotes, captions, labels and legends, including correct formatting and placement
- Correct punctuation and no missing, duplicated or misplaced punctuation
- Accurate phone numbers (including dialing them if we can’t confirm that they are correct)
- Consistent and appropriate use of abbreviations, acronyms and initialisms
- Accurate URLs, web links and cross-references, including content tables
- Number agreement (for example, if the copy refers to “these four items”, we check to make sure there are four)
- Accurate images, graphs, charts and other graphics
- Correct cross-references in body copy to facts and figures in charts and graphics
- Consistent formatting of tables and bullet points
- Accurate French copy
- Correct facts (see the the ProofingQuips post “CHECK THOSE FACTS!” for more about fact-checking)
- Etc.